Technical SEO
Structure, speed, crawlability, structured data, and LLMs.txt so AI models can read, cite, and improve your discoverability.
Your Business,
visible everywhere customers search
Google. AI Overviews. ChatGPT. Perplexity. Claude. Reddit. LinkedIn.
One source of content, refracted across every surface your audience searches.
Trusted by
// The shift
Search has refracted.
Your customers don’t just Google things anymore. They ask ChatGPT for a shortlist, cross-check on Reddit, skim AI Overviews, and validate on LinkedIn — often in one sitting.
And just like that, search has quietly become a multi-surface journey. The brands that win are the ones engineered to be legible to humans and machines at every step.
We built Refracta around this reality.
Before
2015 — 2022
Your Brand
Search only
Single surface. One algorithm controlled your entire discoverability.
Now
2024 — present
Your Brand
Refracted across every surface
Google
LinkedIn
Perplexity
ChatGPT
+ Others
Every surface. One piece of content — refracted across every place your buyer looks.
Client testimonial
Refracta didn’t just get us ranked, they made us exist in places we didn’t even know customers were searching. Within 60 days, we were showing up in AI answers we had never considered.
// our process
A five-step visibility system.
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01Audit
Full-Spectrum Audit
We map where your brand shows up, and where it doesn’t — across Google, AI surfaces, social, and more. You get a jargon-free report diagnosing exactly what’s holding you back: technical issues, editorial quality, or an authority gap.
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02Strategy
Strategy & Keyword Research
We walk through the audit findings and prioritize what gets fixed first. Keyword research based on revenue, not just volume. Every keyword is mapped to buyer intent, funnel stage, and ROI.
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03Create
Create, Refresh & Refract
We improve existing content and create new content built around strategy. We develop original research from your data — the kind that gets cited and cannot be replicated. Every piece is optimized for both Google and AI systems, then distributed across multiple platforms.
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04Authority
Link Building & Digital PR
AI systems look for cross-platform validation before citing a brand. We build that trust through targeted outreach and digital PR, placing your content on high-authority platforms.
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05Growth
Reporting & Growth
Monthly reporting connects work directly to business outcomes. You see what’s completed, in progress, and planned — alongside traffic, rankings, and revenue impact.
// Infrastructure
The work we do to get your brand found everywhere.
Six capability layers, designed to work together as a complete visibility system.
Content Architecture
Revenue-led keyword targeting and original research from your data, built for Google and AI surfaces simultaneously.
Repurposing & Distribution
Every piece reformatted across 10+ platforms. Graphics, video, social, forums - one source, full spectrum.
Reddit Marketing:
Citation building and genuine mentions on the platform AI models trust most. Most brands ignore it, which is why it works.
Link Building & Digital PR:
High-authority placements that build the kind of trust Google and AI both reward.
Visibility Reporting
Rankings, AI Overview appearances, and LLM citations in one dashboard. Always know where you stand.
// Ready?
Ready to be visible everywhere?
Start with a free visibility audit — we’ll show you where you’re invisible across the surfaces that matter, and what to ship first.